Is Blogger Dead In 2025?

The short answer: "Absolutely not."

I have Googled this question so many times in the past. I can't imagine how many "Is Blogger still useful in 20xx?" or "Is Blogger dead in 20xx?" queries have been searched in the past decade. Probably because it lacks the consistent updates and polished modernity of other blogging platforms.

It is true that Blogger's interface hasn't changed much in the last 10-15 years, but there have been consistent updates, especially recently. For a long time it seemed like it would become another dead Google project, but it endured and is still a relevant option if you are considering starting or migrating a blog.

I have been on and off Blogger for years between all of my different projects and honestly I wish I'd just stuck with it. It offers the simplest option for people that just want to write without all the distractions of plug-ins and other flashy tools. The simplicity is why I always come back to the platform.

I only want to do two things:

  1. Have my own website
  2. Write

Blogger has always offered these two capabilities flawlessly, even when it was neglected by Google and fell out of favor in the mainstream blogging community. It does not come without its own small learning curve, but it offers a unique set of advantages over other platforms and I will cover them here.

Blogger Is Free

Yes, free. This is the second most important part for me personally, but I want to highlight it first because it will be the first consideration for a lot of people. It may also be the only platform where you can have your own domain tied to your blog and have it hosted for free.

I originally purchased this domain through Google Domains, but like so many of their projects, Domains is now part of the "Google Graveyard". Squarespace stepped in and absorbed all of their domains in 2023. In either case, my URL runs me about $12-$15 a year and that is the only cost involved in maintaining Cashmere Ink. There is no hosting cost. Thanks, Google.

Of course, like many other blogging platforms, you can always opt for a free subdomain and knock your total cost down to zero. I just think having your own domain name is fancy and cool. Plus there are benefits to having your own URL.

Blogger Is Secure

Google has added HTTPS support for all blogs, even those with a custom domain. This eliminates yet another cost, as you usually have to pay your web host extra for an SSL certificate.

It is a lot of fancy jargon if you're a beginner to building websites, but it basically means that visitors' connections will be more secure when they are viewing your blog’s posts and pages. Visitors like secure, and so do their browsers.

Without an SSL certificate, you will have no HTTPS support, and visitors are likely to receive warnings that their connection is not private. They will more often than not leave your site and find another one when this happens.

Blogger Has Themes

A lot of people probably don't know this, but you can purchase Blogger themes (sometimes called "Blogger templates") from online stores all over the internet. This is something I only recently discovered, but it has always been an option. Unlike Wordpress, it does not have a built-in tool for browsing themes. They must be downloaded for free or purchased from a third party and then installed.

The process for installing a Blogger template is fairly simple. It only requires the extra step of downloading it from the seller and then uploading it in your dashboard. A tad more complicated than the single-click installs offered by Wordpress and others, but well worth it, in my opinion.

The theme that I am currently using is the "Essential" theme offered in the Blogger dashboard, but I have used a pretty sweet custom theme in the past. If you want a visually striking website with lots of fancy options for things like ad placements, extra widgets, image galleries, etcetera, then there are plenty of templates available in the price range of free to $20.

Blogger Has Adsense

Speaking of ad placements, Blogger probably has the upper hand overall when it comes to seamless integration of AdSense. That is the one-click install that other platforms can't offer. If you have a Google account with AdSense activated, then all you have to do is go to your blog's "Earnings" tab and activate ads.

You can choose where on your website AdSense ads will appear, and what size they will be, or you can opt for auto ads. This basically means that Google will choose the best advertisement type and size to display anywhere you have placed an AdSense widget in your layout.

Blogger Is Simple

This is the main reason I use Blogger, so I just thought I would mention it again. As I said, for people like myself that just want to write, I consider it to be the best option.

I tend to get distracted if I have got too many nonsense tools at my disposal. On top of that, throw a bunch of frills my way when it comes to the template, and I am inevitably going to get bogged down trying and failing to get it to work and look the way I want it to.

For me, Blogger’s simplicity is perfect. It allows me to breathe and focus. I have never done anything but slowly drown on a Wordpress account.

Sorry, Wordpress. Thanks, Google.

Blogger Has Recent Updates

While not obvious or consistent, Blogger does get improvements. The infrequency of them is possibly what causes them to be well thought out and provide large quality of life changes. My favorite and the most recent, contextual search links using AI.

Now I know not everyone will be a fan of this, but you don’t have to use it. When it comes to my posts, I love when I can add value for my readers, so I’ve now applied it on every post that I have migrated to this new blog of mine.

Google has added a shiny little wand (or pencil?) icon to the editor. Once you are done writing and editing, you can click it and it will automatically add relevant search links to certain words and phrases within your blog post. Readers can then click them to pull up relevant information about your content so they can learn more.

I think it is pretty amazing, plus I have a hunch about this. I believe there is absolutely no way that running your content by this link-inclusion system doesn’t immediately throw your post into the orbit of Google’s search results.

I am just a writer, not an SEO expert by any means. But this definitely seems like a tool that could help you get your blog posts indexed faster, if not ranked higher.

Yes, Blogger Is Still Relevant In 2025

If you just want to write on a secure, free blog that can be monetized easily and indexed quickly - then Blogger might be right for you.

I know it is right for me. I hope to see it make a comeback in the future.

Right now Wordpress dominates the website platform market with a 40% share, meaning nearly half of all websites on the internet utilize its software. Google’s Blogger? It currently holds about 0.5% market share.

Sad is what that is.

Hopefully Google will breathe new life into Blogger one day soon. After all, blogs and websites aren’t going anywhere. They are the driving force that keeps the internet alive.

However, as it sits, Blogger is a perfectly viable option for people looking to share their experiences and possibly make money by starting a blog in 2025.

Image Source: Pinterest

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